Understand what SEO is and how it can benefit your law firm

SEO helps enhance the visibility of a website on search engines like Google, allowing potential clients to find your law firm quickly and easily. When used correctly, SEO can drastically increase traffic to your site, as well as providing helpful insights about what potential clients may be looking for in their search. 

An understanding of SEO for family law can help attorneys ensure their website is attractive to prospective clients who are searching for answers related to their legal questions. Investing in SEO could help you stand out from other firms in your area while also providing you with a large repository of information that you can use to better serve your current and prospective clients. Additionally, optimizing all aspects of your website - from page titles to meta descriptions and more - will ensure that visitors have an optimal browsing experience so they're more likely to connect with you and work with your firm.

SEO can also be used to build authority in your field of expertise. By creating content that demonstrates your firm's knowledge on family law, you can establish yourself as an expert in the field and attract more clients who are looking for a trusted source of advice. More traffic = more conversions!

Maximizing your digital presence starts with SEO, and it can have a considerable impact on the success of your family law firm. Whether you opt to do it yourself or enlist the help of an experienced SEO agency, having some understanding can go a long way towards optimizing your business’s reach and engagement.

It is essential for law firms to use SEO in order to make sure potential clients can find them online. One of the best ways to do this is by researching keywords to use on your website that will generate the most traffic. 

You may be wondering how to go about researching these keywords to use on your website. Well, there are several steps you can take when starting to do keyword research, but we always recommend using a keyword research tool like Semrush or Ahrefs Keywords Explorer. These tools will allow you to search specific words or phrases and will let you know how much traffic those words receive, how difficult it will be to rank for those words and other related words that you might not have thought about using. 

As you can see the phrase “divorce lawyer” gets over 40,000 searches a month, but the keyword difficulty is 71. This means that unless you are already a dominating force on the internet, it will be extremely difficult for your web page to show up in these search results pages.

If you are just starting out, we recommend aiming for keywords with a difficulty score of 30 or less. This way if you create quality content that is focused on the keyword’s intent, you will have the best chance for getting on the top 10 search results. Let’s see what we can find when we limit the keyword difficulty to 30 or less….

As you can see here, the phrase “divorce lawyer consultation” has come up. It has a difficulty score of 24 and gets close to 600 views each month. Although this is significantly less than 40,000 hits a month, this is still a great keyword to use in your website. It is relevant to what you offer in your family law firm, and you will have an awesome opportunity to rank high on the search engine results pages (SERPS)! 

Not having any luck finding rankable keywords to target for your family law firm’s seo strategey? Check out our post about how to find keywords when you are feeling stumped. It has a ton of great information and a step by step guide to help you find the best keywords when you think there are none left to target!

Like most businesses, your success hinges on getting the right people to click through to your website. It's important to be strategic in figuring out which keywords will draw the most qualified prospects that fit your target audience. Taking time to properly research what keywords are best for connecting with potential clients can really pay off because it helps cut through all the noise. Overall, investing energy and resources into researching and incorporating the best family law-related keywords into your marketing will bring more relevant traffic to your site and more clients for your firm.

Use those keywords strategically throughout your website

So you’ve invested the time and have found just the right keywords that are rankable and will drive traffic to your website. Now what? Well, it’s time to take those valuable keywords and create your content for your website. This can include plugging in those keywords into your home page headers or paragraphs, services page or creating a blog and writing high quality and authoritative content about those chosen keywords. However, it's not enough to just use those keywords in your website’s content. 

Another important aspect of any good SEO strategy is on-page SEO. This includes optimizing elements of your website such as meta titles & descriptions, alt image tags, internal links and more. Take those keywords you did so much research on and use them when you are writing your title tags, meta descriptions and alt image tags. Just remember to keep these descriptions brief and concise; each tag or description needs to be unique to avoid duplicates; and always include one of your target keywords so Google and your users know what your page is about. 

Looking for more information about how to write your meta data for your website? Check out this article from Search Engine Journal.

The way search engines rank websites goes beyond keyword usage alone; if you really want to see your website flourish, you need to make sure it’s perfectly tailored to the user. That means optimizing graphics and videos, ensuring that visitors won’t have any trouble finding their way through your website’s layout, and making sure links are easy to understand. All of these points contribute directly to a positive user experience, which search engines will reward with higher rankings.

Promote your website through social media and other online channels

Monitor your progress and adjust your strategy as needed

Monitoring your SEO progress and adjusting your strategy as needed is a key component of any successful family law business. Regularly evaluating your current SEO efforts can help you to identify potential areas of improvement and make sure that your online presence remains effective over time. 

The first step in monitoring your SEO progress is tracking the right metrics. To really understand how well your website is performing, it's important to track beyond just visits and pageviews. You should also consider monitoring things like average session duration, bounce rate, goal completions (if relevant) and other meaningful metrics that are indicative of visitor engagement with your website. 

Finally, regularly reviewing site structure and content quality is another essential piece of the puzzle when it comes to monitoring SEO performance over time. It’s helpful to set up automated tools for crawling websites in order to identify any technical issues or content problems that may be impacting user experience or hindering search engine crawlers from accessing web pages properly. Additionally, running regular audits on existing content can help ensure that content remains fresh and relevant over time which are both important factors when it comes to maintaining good rankings in search engines. 

Monitoring SEO progress isn't a one-time task; rather it needs ongoing effort if businesses want their online presence to continue performing well over long periods of time. By understanding how users interact with their websites, along with tracking key website metrics such as rankings, CTRs and baselink profiles; businesses can get a comprehensive view into their overall SEO health so they can adjust strategies accordingly in order to remain competitive in organic search results.

Written by Amanda Deering, edited by David Deering