9 Website Refresh Highlights and "Why" Behind Them:

Over time, every website will start to look a little dated. The design may feel stale, the images may no longer be representative of your brand, and the overall look may not reflect your company's evolution. That's why it's important to do a website refresh from time to time. A website refresh is an opportunity to update your site's design, content, and functionality to better reflect your brand and meet the needs of your users. By taking the time to do a website refresh on a regular basis, you can ensure that your site always looks its best and provides an optimal experience for your users.

Google’s Local Business schema is code you can add to your website that tells Google important information about your business, like your business name, address, and phone number. When someone searches for your business on Google, this information may appear in a special “Knowledge Graph” panel on the right-hand side of the search results page. Adding Local Business schema to your website can help your business stand out in the search results and give potential customers the information they need to contact you. In addition, Local Business schema can help Google send you relevant traffic by giving the search engine more information about your business. For these reasons, it’s a good idea to add Local Business schema to your website if you want to improve your visibility in Google’s search results.

There are a number of reasons why you might want to update your site icons. First, it can help to freshen up the look of your site. If you've had the same icon for a while, changing it can give your site a whole new feel. Second, updating your icons can help to improve your site's search engine optimization. New icons can attract more attention from search engines, and they can also help to improve your click-through rate. Finally, new icons can simply be more user-friendly. If you've made changes to your site's layout or navigation, updating your icons can help to ensure that users can still find their way around. Ultimately, whether or not you update your site icons is up to you. But if you're looking for a way to give your site a boost, changing up your icons is a great place to start.

Your website’s footer is one of the most important parts of your site. It contains critical information that helps visitors navigate your site and find what they’re looking for. As a result, it’s important to keep your footer up-to-date with the latest information. Updating your footer regularly also helps to improve your site’s SEO and keep it looking fresh. Some of the most important information to include in your footer are your contact details, links to your social media profiles, and a link to your privacy policy. Including this information in your footer makes it easy for visitors to get in touch with you or find out more about your company. It also helps to build trust and credibility with potential customers. So if you haven’t updated your website’s footer in a while, now is the time to do it. Your site will be better for it.

In the digital age, protecting your users' privacy is more important than ever. A privacy policy is a statement or set of statements that outlines how you collect, use, and disclose personal information. Having a privacy policy is required by law in many jurisdictions, but even if it's not required, it's still a good idea to have one. A privacy policy gives your users confidence that their personal information is safe with you. It also helps you to avoid legal trouble down the road. If you're not sure how to write a privacy policy, there are plenty of resources available online. But at the end of the day, the best privacy policy is one that is clear, concise, and easy for your users to understand.

More and more people are using their smartphones and tablets to access the internet. In fact, recent studies have shown that over 60% of web traffic now comes from mobile devices. This trend is only going to continue to grow, which is why it's so important for websites to be mobile responsive. A mobile responsive website is one that automatically adjusts to the device that it's being viewed on, whether it's a phone, tablet, or computer. This ensures that users have a good experience no matter how they're accessing your site. Additionally, Google has stated that they now prioritize mobile-friendly websites in their search results. So not only will a mobile responsive website give your users a better experience, but it will also help you to attract new visitors.

A hiring page is a great way to let potential candidates know that your company is looking for new talent. By including a list of current openings and providing an easy way to submit an application, you can make it simple and straightforward for interested individuals to get in touch with your HR department. In addition, a hiring page can help to ensure that all of the necessary information is readily available to potential candidates, which can save time and hassle during the hiring process. Ultimately, a well-designed hiring page can be a valuable tool in attracting top talent to your organization.