Client Spotlight: Jingle Bulbs Christmas Lighting
Don't Overlook Your Website When Planning Your New Business
When you're in the process of planning a new business, it's easy to get caught up in the details and overlook some of the more integral aspects of your venture. One of the most important aspects of your business that you shouldn't overlook is your website. In today's day and age, potential customers will almost always go to your website before they ever visit your store or office, so it's important to make sure that your website is up to par.
Jingle Bulbs Christmas Lighting
did not overlook the importance of their web presence when starting their new company. Based out of Orono, MN, Jingle Bulbs Christmas Lighting provides holiday light installation services to homes, businesses & municipalities. During the warm weather months they specialize in SCUBA lake weed removal under their service line company called
Waterfront Restoration.
Christmas 2022 will be their inaugural holiday season hanging lights across the Twin Cities metro area. With our help we were able to create a beautiful search engine optimized website that will get them plenty of traffic to start filling their books with design consultations to keep them busy the rest of the year!
Importance of SEO When Creating a New Website
"Search engines generate 300% more traffic for websites than social media." -Search Engine Journal
When you're starting a new business, it's important to make sure that your website is optimized for search engines. After all, potential customers are going to be searching for your product or service online, and if your site isn't optimized, they may never find you.
SEO stands for "search engine optimization." In the simplest of terms, good SEO means making sure your website is visible to as many people as possible. This means that the more people see your website, the more traffic you'll get, and the better your chances of getting new customers.
We were able to accomplish this for Jingle Bulbs by utilizing keywords and phrases that people use when they're searching for Christmas lighting services online. If you use relevant keywords throughout your website—in titles, headings, blog posts, etc.—you're more likely to show up in search results when someone searches for those keywords.
Another useful tool when creating a competitive website is focusing on great content throughout the site. Your content should be well-written and informative; think of it as an extension of your sales pitch. If potential customers land on your site and like what they see/read, there's a good chance they'll reach out to learn more about what you have to offer.
Your website is one of the most important tools at your disposal when you're running a business. If you're in the process of planning a new business, don't overlook your website—it deserves just as much attention as any other aspect of your venture. Are you looking for more website tips?
Check out our recent blog to learn more!
